This is the question that I get asked quite often from people who are introduced hover.in for the first time – My answer is simple – We are different in that we allow publisher to take full control of the content to be displayed in a hoverlet (the hover window). Additionally, and importantly, we are site wide and not url based only.

Let me explain this a little further.

Many of the users compare us to Apture. They allow bloggers and publishers to add set of content to their blog/website, like we do – but there are some big differences.

Fully Customizable Content – Unlike Apture, who source content from 40 odd APIs, we allow publishers to show any (and I mean any) content inside the hoverlet. Developers can actually build application on the canvas provided. It could range from  a simple poll, bookmarking application to a complex dynamic keyword based rich content presentation.

hover.in has a concept of community directory, wherein developers can actually build hoverlet content for consumption of other publishers – think of it as the youtube of in-text content delivery. Like you can pick up and embed youtube videos on your blog, you can pick up hoverlets from the content directory and start using it.

Site Wide Content Display: Now thats not all, Apture is url/ post based – meaning, you choose a keyword from a post and choose content from fix set of sources provided. The output would be the post / url will show up the relevant content.

We are completely different – With hover.in, you create one content hoverlet, and that will show up site wide, whether you have 10 pages or million pages.

For example: I want to show an IPL Cricket Video, wherever “IPL” or “cricket” appears – Just create your content hoverlet by embedding the video and choose  keywords as “IPL” and “Cricket” and Voila, every page that has IPL and Cricket as keywords throughout your site will start showing the hoverlet.

So how do we do this?

We do constant crawling of publisher site/blog and that too on priority basis – the pages that will have high hits will show up hoverlets almost immediately, whereas, with lower hits will be processed on lower priority.

The biggest advantage is that even the archived content or posts that have written years back start showing hoverlets.

Other than that hover.in also provides, theme customizations, Link customizations, keyword suggestions etc.

Now let me add here that Apture is a great service and no doubt extremely beneficial to bloggers and publishers - I have used them purely for comparison purposes, as many of the publishers have asked me – “How are you guys different from Apture?”.

If you are interested in trying out hover.in, why not go ahead and register for beta.